Xiaomi is a privately owned Chinese electronics major headquartered in the Haidian district of downtown Beijing. It was founded by Mr. Lei Jun in 2010 and is the world’s fourth largest smartphone producer, designing, developing, and selling smartphones, mobile apps, laptops, and related consumer electronics. In July 2014, Xiaomi launched its first smartphone, the Mi 3, in India. It was a small press conference with a handful of media in a small hall -- not the usual hotel ballroom where most press conferences happen. The company entered the market in partnership with Flipkart, India's leading online retailer, using hunger marketing tactics to market its value-for-money smartphones. Interested customers had to register for the sale, and Xiaomi only made available a limited stock of devices that were sold out in a few seconds. While Xiaomi smartphones mostly got positive reviews, and sold well in a quick timeframe, the company had limited scope and more than one c...