We are in the last month of 2017. Let’s take a look at the 3 things that shook social media in India this year.
1.Dhinchak Pooja
Dhinchalk Pooja’s YouTube Video ‘Selfie Maine Leli Aaj’ took the internet by storm. It got over 23 million views within 4 weeks. Her other videos titled ‘Swag Wali Topi’ , ‘Daaru’ all gained more than 2 million views. She has more than 300,000 subscribers and it continues to grow. Her video title ‘Selfie Maine Leli Aaj’ was the punch line for a number of internet trolls and memes.
2.The Fidget Spinner
Something’s in this world lack an explanation, especially in the case of the fidget spinner. Fidget spinners highjacked the market this year. From foot paths to Flipkart they were being sold like hotcakes. Fidget spinners were marketed as stress busters and as aids for people with anxiety, autism and other disorders. Instructional videos on how to use them were uploaded on YouTube. An app called ‘Fidget Spinner’ was also launched and it has more than 7 million downloads on Play Store.
3.Sarahah
In Today’s world we have apps that remove all our inconveniences, and then we have Sarahah. This app was made in Saudi Arabia and it became a viral phenomenon. The app lets friends tell what they really think about you by remaining anonymous. The app maker said it was built for “constructive criticism”, but did it serve its purpose? We are not sure of that. The app was used as the subject of many online trolls and memes. The app got 4 million downloads and was the No.1 app on App Store for more than a week.
By
Ashish Samarpit
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