Google has announced YouTube Go, a new app designed to broaden the accessibility of the biggest video-sharing service. Designed and developed with Indian users in mind, who will be able to test the app first before a broader rollout.
In India, there are still many places which do not have a really fast internet connection or if they do have a connection it is pretty slow and with slow internet connections there is a lot of buffering in the YouTube app, thus leading to the introduction of YouTube Go.
YouTube Go allows users to save videos for offline viewing, giving options over quality and file size so it's clear how much data a download will use. The app also allows for local sharing with nearby users without using any data. YouTube Go builds upon the Smart Offline feature that YouTube launched first in India earlier this year.
"YouTube Go is a brand new app to help the next generation of users share and enjoy videos," YouTube product management VP Johanna Wright says in a statement. "YouTube Go was designed and built from the ground up with insights from India, in order to bring the power of video to mobile users in a way that is more conscious of their data and connectivity, while still being locally relevant and social."
YouTube Go was announced at a Google event in Delhi where the company revealed several new products aimed at the Indian market; many of these will later make it around the world. "In an increasingly mobile-first world, India gives us early insights into the future of the Internet," Google CEO Sundar Pichai wrote in an op-ed for The Economic Times today. "Moreover, we learned the issues Indians may have with connectivity and data constraints which can be universal."
Indian users can now download the beta version of the YouTube Go app from the store but the launch date for the official tried and tested version of the app is not yet released.
Posted by
Saraansh Soni
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